Where is Jack?

Making Air Travel Safe for Pets

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YOU Are the Army!

This is the conclusion of a 4-part series.  Click on Part 1Part 2Part 3.

Jack’s legacy has always been NEVER AGAIN. Anyone who was touched by Jack’s story wants to make sure that pets are never lost, injured or killed while in the care of the airlines. Making that promise come true means that we need to get the message out there – no matter what the airlines say, your pet IS NOT SAFE in their care.

The airlines – and even some people — will dispute this. “Thousands of dogs and cats fly every year. There are only a few problems. Accidents happen.” Fair enough – accidents do happen.

But imagine this: You come home from an evening out and one of your children is missing. The babysitter says “I forgot to check to make sure his windows were locked.  It was an accident.  I’m sure he’ll come back when he’s hungry. Just give him a few days. Oh – and I won’t charge you for this evening. Have a lovely night.”

I highly doubt any parent would tolerate this behavior – much less think the babysitter was acting in an acceptable manner.

How about this: fyou leave your child with a babysitter, and the child drowns while getting his or her bath.  Unless the babysitter is a psychopath, it was probably an accident. Is that ok? Would you leave your other children with that babysitter? Probably not. Should your friends leave their children with that babysitter? Again – most parents would probably say that sitter is not trustworthy.

And what if, upon your return home to find your child dead, the babysitter said “I watch thousands of children every year and this hardly ever happens. Sorry about that. You don’t have to pay for my services this evening.” Would you feel any better then?

Yet, this is what happens to dogs and cats – our fur children – with frightening regularity when they are left in the “care” of the airlines.

As far as Where Is Jack? Inc. is concerned — this means YOUR DOG OR CAT IS NOT SAFE IN THE CARE OF THE AIRLINES.  Period.

We need to get this message out to our three target groups: people who enter their dogs in dog shows; people who enter their cats in cat shows; and people who are moving.

There are two fundamental ways WIJ would like to focus on getting this message out:

  • Social media
  • Personal interaction


We need to increase our social media presence. When we started in 2011, Facebook was on the rise, and we had great success getting our message out just using Facebook. (We tweeted a bit, but that never really took hold.)  YouTube was still a fairly small presence – and we had no video experience anyway. Podcasting, Pinterest and Instagram were literally in their infancy.Screen Shot 2016-04-11 at 3.57.48 PM

If Jack was lost today, it would be almost impossible to get the visibility our Facebook page was able to get in 2011 – unless we pumped some serious cash into it. Social media is always changing and we need to expand our presence across the channels.

I would love to hear from some FoJs who would like to help us to create additional outlets for Where Is Jack? Inc. to promote our message, and to educate people about how to fly safely with a pet. Can I hear from some FoJs who would be interested in creating or consulting with us about:

  • Pinterest boards and pins (I’ve already started an account but have nothing on the boards)
  • Instagram presence
  • Twitter presence
  • Podcast presence – either a dedicated pet air travel safety podcast or getting the message out on other people’s podcasts
  • YouTube – the one video I put up 2+ years ago with no promotion has about 400 views; it would be great to get more videos up and to promote this
  • Other social media platforms: Vine, Snapchat, Beme… are there other platforms we should be tuned into?

The good news is this is all do-able. The even better news – there is something everyone who cares can do right now… every day!!


I talk about air travel safety for animals EVERY SINGLE DAY. I talk about it with veterinarians; with people walking their dog; with friends who are about to go on vacation (I don’t care that they aren’t taking their cat with them – I want them to know there are probably animals underneath them on the plane). I talk about air travel safety for animals with my barista at Starbucks, and sometimes with the waitstaff when I go out to dinner. I talk about air travel safety for animals with anyone who will listen.

And almost everyone says “I HAD NO IDEA THIS WAS A PROBLEM.”

Screen Shot 2016-04-11 at 3.54.42 PMIf Jack’s legacy is going to become a reality, it is going to take an army – the army that came into existence after Jack went missing. That army is you: the Friends of Jack (FoJs). Jack needs you to keep your energy behind this issue. You can talk to anyone and it could make a difference in a dog or cat’s life! Talk to your friends, your family, your vet, your co-workers, your neighbors, your grocery store clerks, your gas station attendant… anyone and everyone you meet! Can you take a moment and talk about Jack and about air travel safety for animals today??

Can you do that every day?

Or at least a couple times every week?

If one fluffy orange-y cat could make this much of a difference, imagine what you could do.IMG_1029

Will you… PLEASE?

Thank you in advance.  Thanks to all the FoJs… whether you’ve been around since the beginning or you just joined us.  You matter.  More than you’ll ever know.

Let’s get out there and DO THIS!!!!!!!




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Sharply Focused!

This is Part 3 of a 4-part series… Read Part 1 and Part 2!

When we first began Where Is Jack? Inc. as an organization – as opposed to the Facebook page where this all started – we took a look at what had happened to Jack and all the points where things could have taken a turn for the better. Here’s a few highlights from our brainstorming session:

  • Karen could have chosen not to put Jack and Barry in checked baggage
  • Karen could have bought a different carrier
  • The baggage handlers could have been better educated about how to transport crates containing live animals
  • American Airlines could have had a procedure in place to deal with animals that were lost while in their care
  • Port Authority (which manages all of JFK airport) could have had a procedure in place to deal with animals lost on airport property
  • There are no government or other penalties in place that would encourage an airline or airport to respond effectively to a lost animal.

It became clear that fulfilling Jack’s legacy – that what happened to him should never happen again – could be attempted in a wide range of different ways. And none were particularly simple.

For a while, we had all of these areas moving forward just a little bit – AND we were helping pet parents whose furry family member had been lost as a result of airline incompetence. It was a lot to deal with!

Screen Shot 2016-04-07 at 1.53.23 PMAll the while, I kept thinking that attempting to deal with the airlines and/or airports was pointless. From their perspective, we were just a bunch of crazy ladies who were overly concerned about animals. No amount of battering in the media seemed to bother them. And we definitely could not give them anything they cared about (read: enough MONEY) to have them change their policies and procedures.

And that is probably why I got a bit burnt out: I was fighting a fight I really didn’t see how we could win.

So that is why I am now convinced it is important to FOCUS and not be distracted by all the other ways we possibly could go about fulfilling Jack’s legacy.

EDUCATION is the key. It is what we can do now, and it is what we can do well.   And while there are a wide range of pet parents who would benefit from learning about how to insure the safety of an animal during air travel, for the foreseeable future we will be focusing our efforts on three primary groups:

  • People who enter their dog in dog shows
  • People who enter their cat in cat shows
  • People who are moving

Why these three groups?

Screen Shot 2016-04-07 at 1.54.11 PMDog and cat show people travel with their pets often – sometimes every weekend. And while many times they are traveling by car, they are also likely to have to travel with their pet by plane at least a few times per year. Though it would seem that these folks would be less likely to need any further information, even the most prized animals have been subject to airline incompetence – Vivi being the most memorable of these cases.

People who are moving have no choice but to move their pet with them. (And yes – I do know that the number one reason pets are surrendered to shelter is “moving.” That is a different discussion for a different day.) Karen never would have chosen to fly with Jack and Barry if she wasn’t moving. People who are moving may have never traveled with their pet before. Helping them insure the safety of their pet makes the move less stressful for the whole family.

There is one more obvious group that I haven’t mentioned as a targeted group: people going on vacation and taking their pet. This is a particularly difficult group to reach, since placing ads on the travel websites won’t really work because the major airlines all require pet parents to call them directly to book a pet to fly. We make our website easily accessible to people traveling with pets by insuring it meets Google’s indexing requirements, but until we have a substantial marketing budget, people vacationing with their pets will not be a major focus area.

Indeed, targeted education for the three groups I mentioned is itself a large undertaking – but our success working in these areas will allow us to move forward with credibility and knowing that we are making a difference. And that will allow us to continue to grow and better serve pet parents who are flying with their dog or cat for whatever reason.

One final note: we will ALWAYS continue to help in situations where a dog or cat has been lost on airport property. I have gotten calls about lost animals from as far away as Qatar. Search and rescue missions outside the U.S. and Canada are very difficult for us to help with, because we don’t know the laws of the country and we may not have any contacts to help us. But we are pretty well-versed in what to do at American airports, and we are always willing to do what we can to help in any lost cat or dog situation anywhere in the world.

Tomorrow – Part 4: We Need YOUR Help To Succeed


The End of the Temper Tantrum

This is the 2nd in a 4-part series. Catch up on the back story… Read Part 1.

So I wallowed a bit. More than a bit – a lot bit. For months I wallowed… wondering why bother?

And yet stuff was happening. Little stuff.

I saw things on the web and thought… I should post that on the Jack page. But I didn’t.

I heard about incidents out in the world and thought… I should blog about that. But I didn’t.

And then I went to this event and I heard about the incredible sense of despair people feel when they’re not doing what they know they should be doing with their short, precious life.

And I knew that was what I was feeling.

It wasn’t the despair of being unable to do anything. It was the despair of being unwilling to do what I knew I could do.

I had been having a temper tantrum. And it had to stop!!

So the airlines wouldn’t play nice – was I really that surprised? That was no reason to stop doing what I knew I could do. More importantly, it was no reason to stop DOING WHAT I KNEW I HAD TO DO.

Screen Shot 2016-04-06 at 3.21.47 PMI had known since the beginning that educating pet parents was going to be an important part of our mission. And yet, in a certain way, it seemed so INEFFICIENT. After all, there were hundreds of thousands of pets flying by plane every year – and really only a handful of airlines (primarily just THREE) doing the flying. It just seemed like it would be so much easier if we could just get the airlines to do their job properly.


Is it efficient – or EASY – to try to work with people who simply don’t want to hear what you have to say??

DING DING DING – bells were going off. And for the first time in a quite a while, I felt the spark.

I knew what had to be done.  First and foremost – we had to educate pet parents about the dangers of flying with animals. And if that was all we did, so be it.

Karen never would have let Jack and Barry go under the plane if she had known the danger they were in.  We had talked about it, and I had some vague idea of the problem, but I didn’t know enough to talk her out of it.  After all, AA swore up and down the kitties would be safe.  They transported tens of thousands of animals every year with no problem, right?

Yeah sure.  Tell that to the kitty who was in the ceiling at JFK for 61 days.  Tell that to Karen.  Tell that to the thousands of people who followed Jack’s story.

Educating pet parents is the best chance we have to fulfill Jack’s legacy.

I knew we had had some success at this already – people had contacted me by phone, through this blog and through our Facebook page to ask questions, to use the materials we had available, and to tell us that what were we doing either helped them keep their pet safe when they flew – or in many cases, to tell me that they had decided to forego flying all together.

(Side note: To all those kitties that have had to endure cross-country drives because your mommies and daddies were afraid to fly with you – I’m sorry. But not really!)

The key was EDUCATION. And we needed to be doing A LOT MORE OF IT.

And to make that happen, we needed a plan.